Design for your audience. I believe in creating simple yet meaningful products that allow the user to immerse themselves in the product. Design shouldn’t be frustrating—it should welcome users and encourage use and exploration.
Strong branding requires thoughtful, cohesive design across multiple platforms. From print, to digital, to social and beyond—a brand should be recognizable in its content and style.
I believe the digital experience should expand to all, and start all projects with accessibility at their core.